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fresh off the press + tips & tutorials

+ a bit about bleed

 + Thu, 12 Oct 2017 17:19:20 -0400

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what is bleed?

For those who work in print, the answer is already deeply engrained in our daily practices. For those who are new to print, or new to designing for print, the concept—& best practices—may seem a bit unclear at first.

So, what is bleed? In print, bleed is the…


+ taking stock of color

 + Fri, 14 Jul 2017 15:18:58 -0400

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the 5th color

Some years back, I encountered an article that described paper as the "5th color" for print—in addition to C, M, Y, K—& I have yet to see a more apt description. When designing logos, collateral & other printed materials, our digital displays reflect layouts & images similar to…


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