We are delighted to answer your questions in person & encourage you to call or email us directly. If we are not immediately available, you can look for answers here as well. We hope you find our growing f.a.q. section to be a helpful resource!
A: Resolution indicates image & text quality. For print, resolution is measured in dpi, or "dots per inch." Bitmap images (e.g. .TIF, .PNG, .JPG, .BMP) should be 300dpi to ensure fidelity. The resolution for bitmap images increases as scale decreases, while enlarging results in loss. Although rastered for print, text, & other vector art generally print at 600dpi to ensure the human eye perceives crisp, clean edges. Images & text that are rastered below standard lose fidelity, resulting in a blurry, grainy or pixelated print.
A: Bleed is printing that extends beyond the final border of a printed piece. If your artwork involves colors or elements that run up to—or extend past—the edge of the page, you will need to incorporate bleed into your layout. Your piece will be printed on a larger sheet & trimmed down to its finished size.
A: Embossing & Debossing are processes used to add three-dimensional effects to a printed piece. These processes usually involve a die & complementing counter-die. The Embossing process provides a raised aspect, while the Debossing process provides a depressed, or lowered, aspect. Heat & pressure are applied to the paper, or stock, to raise—or lower— design elements from the paper's surface level. Blind Embossing (without ink), Color Register or Ink Embossing (with ink), & Combination Stamping (embossing with a foil) are some options available to enhance your printed piece.
If you have a color desktop printer, you are probably already familiar with four basic Spot Colors; Cyan, Magenta, Yellow, & Key (Black). Each, individually, is a pure Spot Color; but, these four colors are also referred to as "Process Colors" when they are used in 4-color process printing. At present, your desktop printer—as well as digital presses— print by process exclusively. This means that—on every sheet printed— C, M, Y, & K are applied to the paper in varying percentages to effect a full color pallete.
By definition, a Spot Color is an ink color, pure or mixed, that is printed using a single run. Put simply, the color is allowed—Nay! Required!—to be itself. A Spot Color is not permitted to mingle—process—with other ink colors on press during the run.
A Spot Color can be pure, or it can be mixed. Unlike process printing, Spot Colors are not mixed on press during the run; rather they are pre-mixed according to specific formula & require their own separation, or plate. This ensures consistent color matching & color accuracy throughout a press run. Currently, offset presses alone are able to truly accommodate Spot Colors. Contemporary digital presses—& their associated software— have come a long way in simulating Spot Colors; however, as they remain limited to process printing, matching consistency & accuracy can never reach 100%.